Rule 11: Always remember that a notable surprise is incapable of repetition; and that the repetition of an effect, of any kind whatever, cannot create surprise.
Read MoreRule 7: Let nothing occur without an apparently substantial cause, and let every potential cause produce some apparently-consequent effect.
Read MoreNever produce two simultaneous effects, and let no effect be obscured by any subsidiary distraction
Read MoreRule 3: Avoid complexity of procedure, and never tax either the patience or the memory of an audience.
Read MoreAlways endeavour to form an accurate conception of the point of view most likely to be adopted by a disinterested spectator.
Read MoreNever set aside any accepted rule, unless it be absolutely necessary to do so for some clearly defined reason.
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